I started this business for the connection. I wanted to find an easier way to connect writers with readers and in the early days, I did it by publishing anyone who would have me via this little-known format called ebooks. This was back in 2008 and ebooks weren’t widely known. Over the years, Central Avenue...
Tag: publishing
Post
Maybe I Should Just Stop Publishing?
Okay, I realize that subject line is a little dramatic. I mean after all, I’m not going to stop publishing books. But every once in a while, I wonder to myself why I continue to put so much blood, sweat, tears, and money into acquiring, producing, and marketing new titles. It’s a well known fact...
Post
On Using Generative AI
A few weeks ago I was contacted by a magazine whose target readership is independent publishers much like Central Avenue. They were writing an article on generative AI and its applications in publishing. As someone who uses it for work, I shared my thoughts with them, and the article should come out later this summer....
Post
Finding That Energy
It’s already been a month since 2023 got started? Wow, the time has just flown. Well, Happy New Year and Happy Year of the Rabbit! Last week, I got to sit in on a 2022 recap by NPD, a market research firm that runs Bookscan, the tool used by the publishing industry to measure book...
Post
On Publishing & Selling Poetry
Of late, the book selling industry is seeing some shifts in where the growth is, and happily the growth has been in independent bookstores! Central Avenue is a proud supporter of Binc (a charitable organization that supports booksellers) and I’ve had the pleasure of meeting many independent booksellers over the years. However, there have been...
Post
A Look at the Publishing Process – From the Publisher
In large companies, employees have pretty specific jobs: legal, sales, production, etc. In small businesses, there are just a few people who wear many hats, and we have to find a way to fit so many tasks into a week. The past year, I’ve been working with a few colleagues on some webinars designed to...
Post
About Backlist and Bestsellers – From the Publisher
Recently I was speaking with a Central Avenue author who has written a bestselling book. I thanked them for what they’ve done. What did they do, you ask? Well, they enabled new authors to get published. It was a bit of a surreal experience for both the author and me. After all, we both know...