June 2016

On Creating a Publishing Brand

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It’s been a little over a year since my journey to New York to BEA. And what a year it’s been. After seven years of running this small publishing house, I continue to be awed and honoured by all the great things that keep happening. That’s not say that there haven’t been setbacks and disappointment but the wins definitely outweigh the losses.

In the past year, we finally got ourselves a real, bona-fide distributor – IPG. Everyone there has been great to work with, offering help when I’ve asked, but more importantly telling me when I’ve missed the mark and then helping me celebrate my wins. I’ve been to Chicago twice and each time has been full of learning and fun. I’m proud to call them a partner.

I believe that since getting a distributor, Central Avenue is starting to make a name for itself. While I’d like to think that readers buy books based on which publisher they like, this isn’t really true. Over the past few months, my goal has been to make the brand of Central Avenue known – not necessarily to readers – but to other businesses in the industry. I believe that this is the next step for this house and it will lead us successfully into the next seven years and beyond. My goals in building the Central Avenue brand are:

  • To be known by reviewers as a publisher who produces high quality books that resonate with readers, regardless of genre.
  • To be known by my distributor as a publisher who makes them money and has fun doing it by creating marketable products and sales tools all while meeting deadlines, listening to their advice and ensuring accurate data.
  • To be known by printers for submitting quality files free of errors and paying my bills on time.
  • To be known by other small publishers as a resource who shares what they have learned to help others grow.
  • To be known by bookstores as a publisher who supports their books with committed writers, unique marketing efforts and funds to support their in-store and online activities.
  • To be known by writers as a publisher who collaborates fairly and constructively, pays them on time and who will make their book the best it can be.

I’ve given these goals a lot of thought over the past few months and I plan on making sure that, every day, the tasks I do fulfill one or more of these goals.

What do you think? Have I missed anything, gotten anything wrong – or right? I’d love to hear from you, whether you’re a writer, supplier or a fellow publisher.

Happy Release to Our Spring Titles!

With all the busy-ness of BEA and getting books ready for Fall, I’ve been completely remiss in congratulating our four authors who have books that launched this spring.

DeanMayesDean Mayes, The Awesome A9781771680394ustralian, released his third full length book, psychological thriller, The Recipient
to strong pre-orders, online buzz and local bookstore support.




TaliaAikensNunezTalia Aikens-Nunez, The New England Knock-Out, released her second book in her perf5.250x8.000.inddaward-winning mid-grade reader, OMG series, OMG… I Did It Again?! to much critical aplomb. Her book has already been favourably reviewed in Kirkus Reviews & Publishers Weekly and will be featured in School Library Journal.


Molly Ringle

Molly Ringle, The Seattle Sensation, 9781771680400completed the final book in new adult mythology retelling The Chrysomelia Stories, Immortal’s Spring, to much blogger and reader anticipation. The book was also favourably reviewed by Publishers Weekly.



Abbie Williams, The Minnesota Marvel, launched the
second of her Civil War saga Dove trilogy, Soul of a Crow, which has received awards and glowing reviews from Publishers Weekly and Foreword Reviews.


So, all in all, a rather successful Spring Season! Congratulations to all these writers and I look forward to the many adventures that still await us.