Build it, and they will come.

Really?  In the world that is digital, building something is easy.  Getting people to come to it isn’t.  So just building it doesn’t necessarily mean that people will come visit. 

Writing a book is actually worse.  It isn’t easy to write it, and it isn’t easy to get people to come and read it.  I built ireadiwrite Publishing to help authors get found. 

Now comes the hard part.